For software & tech agencies
Productize your services, steady cash flow, and grow on purpose.
“Tom has been a shining star in the world of agency coaches. He really understands what it is like to run an agency, hit roadblocks, and how to overcome them. Unlike other CEO coaches, he has a proven track record of a successful exit.”
✅The CORE framework— 4 moves to steady revenue.
✅Repeatable-offer prompts — package the work you already do.
✅Pricing & capacity questions — so retainers stop leaking margin.
✅Simple pipeline ideas — partnerships + proof for a boring (good) pipeline.
✅Next 3 moves — a quick plan you can start this week.
Most founder-led software agencies ride the revenue rollercoaster. This guide shows how to productize when it fits: package the repeatable core into one front-door offer, clarify outcomes/SLAs, design pricing around capacity, and put proof front and center. Sales cycles shorten and cash flow evens out. It’s not about becoming a product company—it’s about making services act like products enough to scale on purpose.
I used this approach to calm revenue, hire sanely, and ultimately sell my agency. The guide is short, practical, and built for 6–7 figure dev/design/tech agencies. Read it and start applying it in an afternoon.
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